Very interesting.
I was with him for most of the talk until he got to "policy" and the pareto thing. It sounded like he was going to show that there are some negatives and those are interesting to look at - knowing more is always helpful. But he seemed to arrive at the conclusion that less choice is better than what we have today and that some bureaucratic solution is needed. I don't want policymakers telling me how much choice is enough, much less redistributing income so that "everybody will be happier". Nobody will ever take risks... but of course that would eliminate a lot of the problems in his mind.
I agree that choice adds some mental anguish, but I don't think it's bad. It seems like any situation could be managed with RTR and mecosystem concepts. If you let your doubts have a voice you can address them, or that's what I'm slowly learning... If the employee says "I'm overwhelmed by all of these investment choices" then the HR person can say "well here's who you can call for help: 1-800-whoever". If there's only 1 or 3 investment options is the employee really better off? Perhaps, but choice -- along with honesty and asking for help on the part of the employee -- would be the ideal solution.
Or the guy (of course it's silly) says "I can't stop thinking about all the parking spaces..." could follow up with "I wonder why that's bugging me". I bet it wouldn't bother him every summer if he dealt with his doubts once or twice.
His solution would increase one type of happiness at the expense of enlightenment. Plus, who's going to be the Choice Police? Like that's not going to be an abusive thing?
It reminds me of Cipher (?) in The Matrix, slowly chewing his filet and savoring wine while telling the Agents to put him back into the Matrix. He says "Ignorance is bliss".